A wellness and health blog is a vital source of information for your readers. Being a knowledgeable person in health and wellness, you have a lot to tell the readers. Many people all over the world are always seeking some form of advice in matters concerning health and fitness.
A wellness and health site is supposed to transform information based on scientific evidence into engaging, fun, and simple content. The blog should convey critical information and scientific research in a way that is enjoyable to read.
Many health and wellness writers, however, fail to convey the information in a fun and straightforward way. Here are the top reasons why health and wellness writers fail.
Reasons Why You Are Failing As A Wellness Writer
1. Poor choice of topic and perspective
As an expert in the health and wellness niche, there are many things you can write in your blog post. However, the topic you choose to write about, and the perspective will determine if your blog will fail or succeed.
Writing an article on any topic, not just about health and wellness, is not a spontaneous activity. You should do research and also make sure that you know who you are writing to and why. In most cases, your readers will visit your blog after searching for a specific topic using search engines.
Your blog should, therefore, be very specific on the topic. When a reader lands on your blog, you should give them enough reason to remain on the page and read the entire blog.
How can you make the readers want to stay on your page and read the whole article?
There are some questions you should ask yourself before you start writing. These include:
- Which types of readers are you targeting?
- Are you talking about a specific point of pain, or are you answering a query posed by the reader?
- Will the topic interest the readers, or they want to read the article from another perspective or angle?
With those questions in mind, you will come up with a topic that will capture your readers’ attention. You want your business to expand. This can only happen if you can attract the target audience. You need to start by identifying clients who are suited for the blog you want to write.
Once you have defined who you are addressing, then you can figure out the best perspective to present the information.
As a health and wellness writer, you should know that the angle you decide to use differentiates your site from other sites. If you do a simple search, you will discover that there are many blogs with the same ideas as you, but how you will approach the topic will define how your blog will perform.
2. Poor research and inconclusive evidence
People take health and wellness blogs quite seriously. This is because people reading these types of blogs are looking for information concerning their health, and in most cases, they will use the information from your blog to improve their health and wellness.
To come up with an educational article, you must do extensive research. With good research, your knowledge of the topic that you are covering expands, and this helps you to write effortlessly.
Research is also crucial because as you search deeper and deeper into data and figures, you also get fresh topic ideas. Another importance of research is gathering critical evidence that will help you to support any scientific claims throughout the blog post.
For instance, if you state that jogging reduces chances of getting a heart attack, then you should back up that claim by elaborating a little more on that study or add a link to relevant research. Adding a link is considered better because your audience can follow up on that specific research to learn more.
3. Failure to address your readers
How you address your readers in your blog determines whether you will fail or succeed. When you create an article using first-person, it means that your approach is personalized. Using the first person is a good way to connect with the audience.
When using the first-person approach, you are responsible for whatever claims you make in the blog. Therefore, you should be very careful concerning what you are saying before you publish the post. You should make sure that the post is backed up with facts, even if the topic revolves around your own experiences.
If the business is a company, you can use “we,” but there are also companies that use the third person for their blog posts. The main reason is to create a detachment among the writers and the issues they want to write on. Whichever approach you decide to use is dependent on your goals, your business, and your readers.
4. Failure to guide your audience to the next step
When you write a blog post, you want the target audience to benefit. You might want them to understand the topic well, give them new information, improve their health, or change their behavior. When writing the post, write it in a way that you have the end results in mind.
Always guide the audience to the next step at the end of the post. Where they should go or what they should do. You can link to another post at the end or give a link where the readers can get more information on that subject.
A health and wellness blog is not only a fantastic marketing tool but also a good way of helping your readers improve their health. However, many writers fail in this niche because of the problems listed here.
If you follow the suggestions and tips above, you will become a successful writer. The important thing is to know your target audience, address the readers with authority, and provide well-researched blog posts and claims backed up by real scientific research.